Alter EGO was founded with a vision: to create a diverse, inclusive, and luxury-driven salon where everyone can embrace their unique beauty. From surviving the 2008 recession to navigating the challenges of the pandemic, our commitment to excellence and our community has never wavered.
As a family-owned business, originally led by a mother and two daughters, we take pride in our strong values, commitment to education, and investment in our team. Now, with the growth of our brand and the expansion of Salon Deux, we continue to lead the industry in innovation, creativity, and client-centered care.
To cultivate a dynamic space where Creatives thrive, achieving career success through the freedom of personal expression and the power of collaborative teamwork.
We pursue creative freedom and imagination - sparking innovation and limitless possibilities.
We strive for continuous growth and education , fostering development in ourselves and others.
We do all things with integrity by choosing what exceeds expectations over what is fast, fun, easy, or traditional.
We prioritize communication , recognizing it's key role in fostering transparency.
We encourage accountability, humility, and gratitude as we lean into feedback and own our mistakes with honesty and trust.
We are a diverse team fostering an environment of belonging where we value different perspectives, backgrounds, talents, and where everyone feels accepted and supported .
We inspire our team to achieve career sustainability, profitability and self-empowerment , by setting healthy boundaries amongst ourselves, our clientele, and our community.
Earn 1 reward point for every $1 spent on services, 2 rewards points for every $1 spent on products. Earn 100 rewards points for pre-booked appointments and 3000 rewards points for referrals. 100 points is redeemable for $1 in products at Alter EGO.
The greatest compliment you can give your stylist. Just have your referral drop your name, and we’ll drop $30 into your Rewards account.
Earn points on all your services, redeemable for anything in the salon.
Shop LOCAL and get rewarded. Double rewards points for purchases in the salon. Curbside pickup available!
A 50% deposit is required to hold all appointments; this reserves a dedicated space and time for you at Alter EGO. It’s important to understand that when forgetting or canceling appointments without giving enough notice, stylists lose the opportunity to fill that appointment time, and other clients waiting for appointments miss out on receiving services. For the benefit and respect of all our clients and professionals, Alter EGO appointments are subject to the following terms:
A safe and inspiring salon is a shared responsibility amongst guests and employees. We expect everyone interacting with our guests and teammates to treat others with dignity and respect, free of bias and discrimination. Guests who make our employees or community feel unsafe or communicate with disrespect will be invited to find a new salon. We expect everyone to:
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At Alter EGO, we don’t just hire stylists—we train the future leaders of the beauty industry. Our Associate Program is a hands-on, immersive experience designed to provide newly licensed cosmetologists with the advanced skills, techniques, and business knowledge needed to build a thriving career.
Under the mentorship of our most experienced stylists, associates receive in-depth training in precision cutting, advanced coloring, client consultation, and professional development. This structured program ensures that every graduate is fully prepared to transition from an associate to a highly skilled, confident stylist with a full book of clients.
We are committed to fostering growth, education, and career success, offering ongoing mentorship, access to top-tier professional products, and opportunities for advancement within our salons. If you’re passionate about hair and looking for a salon that invests in your future, Alter EGO is the place to grow.
