Alter EGO specializes in custom hair color and blonding services that celebrate individuality and enhance your natural beauty. Whether you’re dreaming of a soft balayage, a bold platinum transformation, or a full-color refresh, our expert colorists are here to bring your vision to life.
We proudly serve clients across Raleigh, Cary, Durham, Chapel Hill, and surrounding areas, offering an inclusive, luxury hair care experience tailored to all hair types and textures.
A hand-painted technique that delivers soft, sun-kissed dimension with a natural, low-maintenance grow-out.
Precision highlights placed in foils to create bright, defined pops of blonde and customized contrast.
Achieve a bold, all-over blonde with expert lightening techniques designed for maximum brightness and impact.
Blend your natural root with your blonde for a soft, lived-in effect and seamless grow-out.
Revive your blonde between appointments with a customized gloss or toner that restores shine, tone, and vibrancy.
Achieve a bold, refreshed look with a single, rich shade applied from roots to ends—perfect for a striking transformation or a polished refresh.
Seamlessly cover or soften grays with customized color techniques that restore vibrancy while keeping your look natural and dimensional.
Create movement and depth with a curated blend of highlights, lowlights, and tonal layering designed to reflect your personal style.
Keep your color fresh and flawless with a precision root application that blends seamlessly with your existing shade.
Show off your alter ego with high-impact hues—from fiery reds and electric blues to pastels and vibrant coppers, we create color that makes a statement.
From at-home mishaps to faded or uneven tones, our expert colorists use advanced techniques to restore balance, richness, and the look you originally envisioned.
We proudly serve all hair textures—from straight to coily—and create stunning color transformations for every identity and lifestyle. Our inclusive, judgment-free environment ensures that everyone feels welcome, heard, and celebrated.
Every service begins with a one-on-one consultation to understand your hair goals, lifestyle, and history, ensuring a tailored approach from the start.
Your stylist will create a personalized color formula and apply it with expert precision to achieve the perfect tone, dimension, and coverage.
We incorporate bond-building treatments to strengthen and protect your hair during the coloring process, preserving health and shine.
Relax and unwind during The Shampoo Experience, where every guest enjoys a luxurious cleanse paired with a soothing scalp massage, premium professional products, and a moment of calm in the middle of your day.
To elevate your service results and protect your hair’s integrity, you can choose to include a custom treatment for added strength, moisture, and long-lasting shine.
A custom gloss or toner is applied to refine your final shade, enhance vibrancy, and balance undertones for a flawless finish.
Your service is completed with a professional blowout and style, so you leave the salon with hair that looks and feels amazing.
Before you go, we’ll walk you through a customized maintenance plan with product recommendations and timing for future appointments to keep your color looking its best.
During your personalized consultation, our expert colorists will assess your hair’s current condition, color history, texture, and goals to recommend the best service—whether it’s balayage, highlights, full blonding, or a custom color formulation—designed specifically for your lifestyle and maintenance preferences.
Yes! At Alter EGO, we specialize in blonding services for all hair types and textures, using premium products and bond-building treatments like Olaplex to protect your hair’s integrity throughout the lightening process and ensure strong, healthy results.
The longevity of your color depends on the service, your hair care routine, and the products you use at home, but most results last between 4–8 weeks; we’ll provide custom maintenance tips and recommend professional products to keep your color vibrant and fresh between visits.
Yay! You’ve got a brand new style and we want to make sure your color stays as long as possible. The following are tips to keep your new locks looking fresh!
Fashion Color: Fashion color is temporary– We recommend coming back in for a color service to refresh the shade.
New Blondes: Glazes expire 6 weeks after your service. With heavy lightening services your hair is left in a more sensitized state and color will expire more quickly, making infrequent washing ideal to keep your color locked in.
We recommend booking a follow up deep conditioning with your next glaze to keep your hair healthy, shiney and color locked.
Every time you wash your hair, the color will fade, virgin hair included. We recommend:
Wash your hair 1-2x per week, with cold water and a color preserving shampoo:
K-18, Olaplex, Oribe, and most EVO (all are available in the salon, DoorDash, or on our website!) as certified color safe brands.
Dry Shampoo will help you extend your style in-between wash days.
Co-wash will help you gently cleans your hair in-between shampoo days.
Avoid too much heat styling – DO NOT use heat tools set hotter than 360 degrees.
Wear a hat while in the sun. Just like your skin, the UV rays can damage hair and make the color fade faster than usual.
Sea salt, like that in the ocean, will also cause the color to fade or fall out. Ask your stylist for sodium and sulfate free shampoos.
If something doesn’t seem right, give us a call! We offer complimentary Redo Appointments within 14 days of your appointment and would love the chance to address any concerns with your transformative service.
Our service prices reflect the expertise and experience level of each stylist, so you can find the right fit for your needs. For guests with extra long or thick hair, a small additional charge may be applied to allow the time and product needed to give your hair the attention it deserves.
Cover new growth at roots. includes shampoo & style. Does not include foil highlights, balayage, or fashion color services.
With Style $119-$216+ | With Cut $131-$242+
+ With Full Highlight/Balayage & Glaze $274-$499+
+ With Partial Highlight/Balayage & Glaze $259-$467+
All over color from roots to ends. Includes shampoo and style. Does not include foil highlights, balayage, or fashion color services.
With Style $153-$250+ | With Cut $165-$276+
Lowlights or highlights, hand painted or applied in foils. includes shampoo, glaze and style.
Full with Style $202-$340+ | With Cut $214-$366+
+ Partial With Style $187-$308+ | With Cut $199-$334+
+ Accent With Style $138-$194+ | With Cut $138-$225+
A lightening technique designed specifically for curly hair and hand painted by our curl specialist. includes shampoo, glaze & curly style.
With Style $314+ | With Curly Specialist Cut $326-$534+
+ Partial With Style $299+ | With Curl Specialist Cut $311-$502+
Lighten platinum roots with glaze for balance and shine.
With Style $220-$373+ | With Cut $232-$399+
*Must be booked with the salon via text/call or in-person.
Any color of the rainbow. vivid, bright and bold.
*Requires A Consultation
From shabby to chic – we can fix it.
*Requires A Consultation
All over blonde – may require multiple services.
*Requires A Consultation
Send us a message and a member of our team will be in touch!
