WHY ARE WE DIFFERENT?
Expertise. Options. Experience.
Our size gives us access to the best education in the industry, and our expert stylists work as a team continually challenging each other and striving for excellence. Our collective resources combine to provide you, our client, with a vast inventory of professional products allowing us to make your dreams come true. And we have customer service rockstars to make sure you love every minute.
Our work is all about you. No cookie cutter styles. Here, quality is defined by our clients. A look that brings out your inner beauty. Cuts to compliment your facial structure. Coloring to compliment your skin tone. A livable style that reflects who you are - when you are at your absolute best. #findyouralterego
Owner, Master Stylist
An industry veteran, Dana created Alter EGO. Together with her team of senior stylists, Dana is responsible for our training and coaching programs and all artistic direction. Dana specializes in cuts that are designed and customized for each person.
See more of her amazing work on Instagram at dana.hunter.hair
Director of Education, Lead Colorist & Stylist
Meghann is one of our most tenured stylists and a Joico Global Educator. When she's not on stage somewhere, Meghann educates Alter EGO Associates in coloring techniques and books elite educators to keep our stylists at the top of their game. Meghann specializes in Blondes, grey coverage, color corrections, keratin treatments, and perfecting your natural color.
See more of her amazing work on Instagram at meghann.holland.hair
Associate Program Director, Stylist, Nioxin Brand Ambassador
Mandy has completed advanced certifications in LA and at the Redken Exchange on 5th Avenue in New York. She is responsible for Alter EGO's Associate Program, a 40-week intense training program for new hires. Mandy specializes in blonding services, keratin smoothing treatments, grey coverage and haircut corrections. Mandy is also a specialist with fine hair and a brand ambassador for Nioxin, the #1 Treatment for men and women who desire thicker hair.
See more of her amazing work on Instagram at mandy_theblonde.
Stylist, Media & Creative Lead
Hailing from the North Carolina Outer Banks, then the Aveda Institute in Chapel Hill, Aspen is known for her talent in tailoring precise cuts and creative colors. One of our most artistic minds, she plays a leading role in Alter EGO's SPECTACLE events and much of Alter EGO's original media. Aspen specializes in razor cuts, color corrections, and balayage.
See more of her amazing work on Instagram at aspenteal.
Aaron began his cosmetology career in his native South Korea. With over a decade of experience, including a year in Australia, Aaron has made his home in Raleigh. Aaron draws upon his global influence and continued passion for learning to provide his clients with personalized style. His talent shines through his balayage, fashion colors and perfecting the modern bob.
See more of his amazing work on Instagram at aaronscissorhand.
With over a decade of experience, Shayla joined Alter EGO from Southern California. An expert on blondes, Shayla particularly enjoys services such as balayage, foiling, and all over blonding . She finds joy in tailoring an individualized look and helping her clients achieve the perfected salon look at home.
See more of her amazing work on Instagram at shaylamoreirahair
Stylist & Curl Specialist
Tired of not being heard during a consultation? Look no further; Laura is a tremendous listener. With an immense love of working with your natural tones to making big changes with your hair goals, your dreams can be achieved! Laura enjoys pixie cuts, braids/styling, working with grey coverage and fashion colors. Laura has also completed level 2 advanced DevaCurl training to help make your curls come to life!
Laura is able to provide waxing services for our guests.
See more of her amazing work on Instagram at hairtotherebylaura.
Stylist & Curl Specialist
Whatever your texture - straight, curly or somewhere in-between - Samantha's philosophy is to get to know your hair inside and out. Whether a unique curl pattern or distinctive style, she will advise you on cut, color, and treatment services to help your hair get softer, stronger, and healthier. Having completed the highest level of training with Devacurl, the industry's leading curl expert, Samantha is committed to letting curls be curls - beautiful, brilliant and brave. She is currently the only stylist in a 300 mile radius with a Level 3 DevaCurl certification.
See more of her amazing work on Instagram at hairbysladd.
Corrective color and creative hair dreams are completely achievable in the hands of Amanda. From mermaid looks to blonde to brown, to red, and all other colors of the rainbow; she loves it all. From edgy to classic cuts, Amanda can make it happen. Let's make your hair fantasies a reality!
See more of her amazing work on Instagram at vmvndak
Raven specializes in men’s detailed cutting, blonding and balayage services as well as grey coverage. Through her commitment to ongoing advanced education Raven will keep your traditional look updated or offer you the hottest, latest trend. One thing's for sure; your style will never be stale.
Raven is able to provide waxing services and hot lather shaves for our guests.
See more of her amazing work on Instagram at hairby_ravenchanel
Not shy to the latest trends, Kabrina specializes in grey coverage, textured haircuts and balayage for brunettes, blondes and every shade in-between. Kabrina is also a level 1 DevaCurl certified stylist, making her a top choice for any curly client.
See more of her amazing work on Instagram at kabrinablakebeauty.
Janay's fiery personality and trendy style are sure to make an impression. Don't let her youth fool you, both her parent's own salons. She grew up in the art of hairstyling, and she knows how to make you look amazing, no matter who you are. Janay specializes in natural balayage, keratin smoothing treatments, and grey coverage. Janay is your best bet to recommend treatments for your hair as her main goal is to keep your hair healthy. She is a Level 1 DevaCurl certified stylist, and has a love for styling, cutting, coloring and treating all textured and natural hair.
See more of her amazing work on Instagram at janaydoeshair.
With over a decade of experience in styling, Dustin is one of Alter EGO’s senior stylists and an excellent communicator. He specializes in mens and womens cuts, highlights and keeping a natural (yet enhanced!) look. Seek Dustin if you’re looking for someone who will take the time to listen to and work with you to perfect your hair goals.
Dustin does not currently have social media but is available for consultations
No stranger to overcoming challenges in the hair world, Courtney finds a love in all blonding services including balayage, highlighting, foiling and bleach outs. She may be young but her talent in the hair world packs a punch!
see more of her amazing work on Instagram at courtneybulloch
Abby is a native of the greater Raleigh area, and loves using her creativity in a meticulous way to create beautiful hair. Her passions include hand painting balayage on all shades of hair, highlights and perfecting your blonde. She loves keeping up with the trends, and using those trends to inspire her creative process.
See more of her amazing work at hair.by.abb
Abigail loves creating natural looking dimensional colors, textured bobs/lobs, brunettes and more! She enjoys tailoring looks to every client's lifestyle and personality.
Abigail is able to provide waxing services for our guests.
See more of her amazing work on Instagram at hairbyabigailnoel
Mary is currently training with our senior stylist team in the Alter Ego Associate Program. She currently has availability on Mondays & Wednesdays to accept new clients.
Jasmin graduated from Paul Mitchell and is currently training with our senior stylist team.
Amanda (Hope) graduated from Paul Mitchell and is currently training with our senior stylist team. She is available for new clients on Mondays.
Front Desk Coordinator
Nicole comes to us from Ohio with a cosmetology background. She is currently attending Aveda-Chapel Hill for esthetics. Her bubbly personality and sweet smile bring a ray of sunshine to our front desk team.
Front Desk Coordinator
Don’t let her young looks fool you! Sarah has a diverse background in various wellness and customer service positions. A creative soul to her core, she is a delight to have greeting and assisting our guests.
Front Desk Coordinator
Becky comes to us all the way from the U.K. and has been on the administrative side of the beauty industry for over 5 years. She is a customer service expert and Alter Ego is lucky to have her experience on our team.
Kelsi joins Alter EGO as salon coordinator with extensive experience as a hair stylist and makeup artist as well as salon manager, and an Associates Degree in Film Production Technology, focusing in Hair and Makeup Styling for Photography and Film. She has that special combination of business and creative acumen that is as elusive as fairy dust.
Co-Owner, Chief Image Officer
An interior designer by trade, April created everything you see.
Co-Owner, Head of Marketing & Sales
Shawn's entrepreneurial spirit and fearless drive was the original catalyst behind Alter EGO. She is a business strategist and technologist stolen from the software industry.