Our Core Values

Mission statement:

Designing a more confident world, one person at a time.

Alter EGO challenges accepted standards. We are a collective of elite artists dedicated to mastering our craft as we innovate and lead the industry into the future. We serve diverse clientele helping them confidently express their inner beauty outwardly. We develop leaders; as our team grows so does our ability to impact our city for good.

Artistry

• We pursue creative freedom and imagination - sparking innovation and limitless possibilities.

Excellence

• We strive for continuous growth and education, fostering development in ourselves and others.

• We do all things with integrity by choosing what exceeds expectations over what is fast, fun, easy, or traditional.

Collaboration

• We prioritize communication, recognizing it's key role in fostering transparency.

• We encourage accountability, humility, and gratitude as we lean into feedback and own our mistakes with honesty and trust.

Community

• We are a diverse team fostering an environment of belonging where we value different perspectives, backgrounds, talents, and where everyone feels accepted and supported.

Purpose

• We inspire our team to achieve career sustainability, profitability and self-empowerment, by setting healthy boundaries amongst ourselves, our clientele, and our community.