WHY ARE WE DIFFERENT?
Expertise. Options. Experience.
Our size gives us access to the best education in the industry, and our expert stylists work as a team continually challenging each other and striving for excellence. Our collective resources combine to provide you, our client, with a vast inventory of professional products allowing us to make your dreams come true. And we have customer service rockstars to make sure you love every minute.
Our work is all about you. No cookie cutter styles. No Alter EGO way of doing hair. Here, quality is defined by our clients. A look that brings out your inner beauty. Cut to compliments your facial structure. Coloring to compliment your skin tone. A livable style that reflects who you are - when you are at your absolute best. #findyouralterego
Operations Manager, Lead Colorist & Stylist
Meghann is one of our most tenured stylists and a Joico Global Educator. When she's not on stage somewhere, Meghann educates Alter EGO Associates in coloring techniques and manages Alter EGO's vast inventory to ensure we always have the products and tools to achieve your heart's desire. Meghann specializes in Blondes, Gray coverage, color corrections, keratin treatments, and dry cutting.
See more of her amazing work on Instagram at meghann.holland.hair.
Education Director & Stylist
Mandy studied cosmetology at the Emerald Academy, a Paul Mitchell School, and completed advanced certifications at the Redken Exchange on 5th Avenue in New York. She is responsible for Alter EGO's continuous education program including our Associate Program, a 40-week intense training program for new hires. Mandy specializes color and cut corrections, keratin smoothing treatments, and gray coverage.
See more of her amazing work on Instagram at mandys_hair.
Stylist, Media & Creative Lead
Hailing from the North Carolina Outer Banks, then the Aveda Institute in Chapel Hill, Aspen is known for her talent in tailoring precise cuts and creative colors. One of our most artistic minds, she plays a leading role in Alter EGO's SPECTACLE events and much of Alter EGO's original media. Aspen specializes in razor cuts, color corrections, and balayage.
See more of her amazing work on Instagram at aspenteal.
Stylist and Curl Specialist
Whatever your texture - straight, curly or somewhere in-between - Samantha's philosophy is to get to know your hair inside and out. Whether a unique curl pattern or distinctive style, she will advise you on cut, color, and treatment services to help your hair get softer, stronger, and healthier. Having completed advanced training with both Devacurl and Ouidad, the industry's leading curl experts, Samantha is committed to letting curls be curls - beautiful, brilliant and brave.
See more of her amazing work on Instagram at hairbysladd.
Aaron began his cosmetology career in his native South Korea. After 8 years experience, including a year in Australia, Aaron made the move to Raleigh. Aaron draws upon his global influence and continued passion for learning to provide his clients with personalized style.
See more of his amazing work on Instagram at aaronsscissorhands.
With over a decade of experience, Shayla joined Alter EGO from Southern California. An expert on trends, Shayla particularly enjoys specialty services such as balayage and ombre. She finds joy in tailoring an individualized look and helping her clients achieve the perfected salon look at home.
See more of her amazing work on Instagram at shaylamoreira.
Tired of not being heard during a consultation? Look no further. Laura is a tremendous listener. Each detail you list, every desired outcome, Laura wants to help you achieve your dream hair; from a big change, to a small maintenance update. From an immense love of expressive color in all shades, to hand-painted balayage, fabulous color dreams can be reached! Braids and updos from all inspirations ranging from warrior princesses to classy wedding looks, she also enjoys styling. Laura is also Devacurl certified, performing specialized Devacurl haircuts to make your curls come to life!
See more of her amazing work on Instagram at hairtotherebylaura.
Ashley graduated from the Paul Mitchell School and completed her advanced training here at Alter EGO. Spunky and cheerful, Ashley’s personality translates into her hair design. She particularly loves creating edgy, and fashion-forward styles for her clients, and often draws inspiration from the fashion industry. Ashley really enjoys cutting design, particularly shorter cuts, along with customized color such as balayage and creative color.
See more of her amazing work on Instagram at smashcuts.
A Charlotte native, Maggie cut her teeth at a highly awarded salon in Chapel Hill before making the jump to Alter EGO. Maggie specializes in individualized and corrective color services, especially highlights and balayage. She loves contouring the cut to compliment her client's best features.
See more of her amazing work on Instagram at hair_traveler_mags.
Corrective color and creative hair dreams are completely achievable in the hands of Amanda. From mermaid looks to the attempts for them at home needing to be fixed, she is fully capable of making the impossible possible. Her eye for color is unique. Blonde to brown, to red, and all other colors of the rainbow; she loves it all. Amanda's ability to explain the science underneath the cuticles she is dealing with is beyond compare, in order for you to make your hair care routine more manageable. No more fuss, easy-maintenance, your lack of desire to style but still do what you want can be met. From edgy to classic cuts, Amanda can make it happen. Let's make your hair fantasies a reality!
See more of her amazing work on Instagram at hairbyakg.
A graduate of Paul Mitchell, The School in Raleigh, Raven specializes in custom color services as well as men’s detailed cutting. Through her commitment to ongoing advanced education Raven will keep your traditional look updated or offer you the hottest, latest trend. One thing's for sure; your style will never be stale.
Janay's fiery personality and trendy shoes are sure to make an impression. Don't let her youth fool you, both her parent's own salons. She grew up in the art of hairstyling, and she knows how to make you look amazing, no matter who you are. Janay specializes in all things textured/Natural, balayage, keratin smoothing treatments, relaxers, fashion colors, braids and extensions. Also wax and tint!
See more of her amazing work on Instagram at janaydoeshair.
A North Carolina native with a passion for eclectic expression and serving others, Michelle trained at Mitchell’s Academy, growing her love for the art and how society receives it. Michelle loves being able to use her hair knowledge to assist the clients of Alter EGO!
Manager, Client Services
Kristen completed her undergraduate studies at Clemson University before beginning her professional career in the banking industry. Her right brain called so loudly that she left the suits for a life of self-expression in the arts. A certified stylist trained by Dana's original mentor, Kristen knows how to deliver superb customer service and can advise you on all things hair.
Our resident expressive front desk coordinator. She is a studying esthetician seeking to further her knowledge in the beauty industry to help develop Alter Ego's ever-expanding horizons. Her passion for makeup can be clearly depicted in the way she presents her own face, and loves trying new looks on a daily basis. Sadie is ever-so delighted to help each individual client be best served with the excellence to leave a lasting impact.
Randi is Alter EGO's newest addition!
Co-Owner, Chief Image Officer
An interior designer by trade, April created everything you see.
Co-Owner, Head of Marketing & Sales
Shawn's entrepreneurial spirit and fearless drive was the original catalyst behind Alter EGO. She is a business strategist and technologist stolen from the software industry.