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At the beginning of March, amidst snowflakes and freezing temperatures, two of our senior stylists travelled to Indianapolis, IN for an educational conference to become Joico/Beth Minardi Educators. Beth Minardi Signature is one of the two color lines we use here at Alter EGO; its namesake, Beth Minardi herself, is an incredible artist and industry icon. The Minardi line pairs so well with A.E. because of a shared belief in putting the health of hair first. Alli and Meghann have been busy putting their new knowledge to work since their return, but I was able to find out a little more from them about what their new certification actually means. Alli Carter and Meghann Holland are officially Joico/Beth Minardi Signature New Hire Educators. Alli explained that this means, “first being an advisor, teaching basic color classes, including how the color works, Beth’s methodology to hair color, and helping [new hires] understand formulas.” Initially, they will train new stylists in our salon, along with being a reference for the entirety of the A.E. team. They will then work larger events such as hair shows and bigger classes with special guest artists. More than just teaching the color, Meghann explained that being an educator means, “representing the Joico/Beth Minardi methodology of “do no harm” and showing what an amazing product she has created.” Favorite moments in their training came in the form of learning experiences. Alli loved “learning in depth about the chemistry of hair color,” along with being “challeged by presenting in front of a room of people.” Alli said, “I already love all aspects of education, so I’m excited to learn how to teach others.” Meghann’s favorite takeaway exemplified the Beth Minardi “do no harm” concept. After performing a “strand test” (testing a color or lightener on a small section of hair) using different levels of developer (an agent that activates color and opens the cuticle), they were able to see the difference between the lowest and highest levels. Typically, one would expect to see a drastic difference, but the Minardi color line employs a chemistry that essentially gives a little more power to the color itself rather than relying on developer. By using a lower volume developer to achieve the same results as a higher one, the risk of damage to the hair is reduced.

For Alli and Meghann, the next step is furthering their education, sharing what they’ve learned with their fellow stylists, and working on the ever-challenging ability to speak to a crowd. Both plan to conquer that challenge in order to meet their ultimate goals of becoming platform artists and working on the hair show floor. Alli summed up their continuing involvement with Joico/Minardi explaining that it will be, “a lot of hard work, dedication, and long hours, but mostly it will be such a fantastic learning experience.” Meghann and Alli are ready and waiting to beautifully color your hair in true Beth Minardi fashion—with health, quality, knowledge, and of course, a bit of sparkle and shine.