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From the salon that revolutionized downtown Raleigh, comes the professional hair care brand that changed everything.  In 1909 L'Oreal invented modern hair color.  Now available at Alter EGO, L'Oreal is the #1 Professional Hair Care Brand in the world with nearly 3000 scientists in Paris, New York, and Tokyo.

Request Série Expert Treatments with your next Appointment.

  • L'Oréal Professionnel offers the first complete haircare systems to treat the hair's molecular structure from the core to the surface
  • In-salon treatments feature Protective Pretreatments that target and fortify the hair's cortex with either AHA-Lipd Guard or Ionene G and Powerdoses that instantaneously condition the hair's cuticle and surface with Bio-Mimetic Ceramide
  • Professional homecare formulas deliver high performance results to maintain and preserve beautiful hair between salon visits