The Beginnings of an Oribe Love Affair


ORIBE is not just a high performance luxury line of products. The products are an embodiment of their namesake, Oribe himself. Fashion connisseur, runway innovator, hair lengend—Oribe has been making waves in the hair industry for decades. He has designed iconic runway hairstyles, styled countless Vogue covers, and hand-crafted his collection of hair products.

Marrying his artistic vision with the scientific knowledge of lead formulators, Oribe created a selection of products that utilize the finest natural ingredients while showcasing the industry’s newest advancements in hold, volume, and shine.


Summer Campbell, a Luxury Brand Partners Product Specialist, spent the morning with our stylists teaching them the ins and outs of the Oribe line. After a couple of hours with Summer, our stylists had tons of new information to share!

These are a few of their favorite things…

“The Smooth Style Serum for crazy flyaways – it also has moisture, shine, and hold.” – Dana Hunter

“Split End Seal because it heals 94% of split ends with continual use. With personal experience going from black to blonde, it’s worked for me.” – Meghann Holland

“You’re supposed to mix and match the Oribe Shampoo & Conditioners to create a completely customized prescription for the hair.” – Brittany Cline

“I’m excited about the curl products. I have curly hair and know the struggle of curly crunchy hair. We want to have soft curls and I’m confident this will do it!” – Danielle Duarte

“I was really excited to learn about the Surfcomber mousse because it can give you texture and beachy waves without being crunchy.” – Erika Kozlowski

“We learned how to make prescriptions for clients using the products to fit their needs. It’s a 4 step process: shampoo & condition, prep, style, and finish. Also, all of their products are made in America.” – Alli Carter

“Every 3 minutes one Oribe Dry Texturizing Spray is sold in America.” – Madison Hancock

“Split End Seal is my favorite because it heals 94% of ends and prevents 65% of breakage. Great for my fine-haired and bleach out clients.” – Shawna Causey

“It’s really cool that there are silk amino acids in the shine shampoo and conditioner—you’re literally putting silk in your hair.” – Aspen Teal

"The Aprés Beach spray because it gives you that super natural beachy hair... it's more than just a texture spray, it actually enhances your natural body and wave, perfecting that beachy look!" – Erin Doak

"The shampoos and conditioners are not just color-safe, but are also safe for hair that has been treated with Keratin.  It's really awesome for clients who have a Keratin treatment on their hair and fall in love with Oribe.  They don't have to compromise on taking care of their hair!" – Elizabeth Croft

Have any Oribe questions?  These ladies would love to tell you all about it!  Give us a call, ask below, or ask your stylist at your next visit!  We're officially #oribeobsessed... are you?